The future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy
Main AuthorPrahalad, C. K., 1941-2010CoauthorRamaswamy, VenkatCountryEstados Unidos.PublicationBoston : Harvard Business School Press, cop. 2004DescriptionXIII, 257 p. ;
25 cmISBN1-57851-953-5 CDU658.8
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