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Strategic management of technological innovation / Melissa A. Schilling

Main Author Schilling, Melissa A. Country Estados Unidos. Publication Boston : McGraw-Hill Irwin, 2005 Description XI, 289 p. : il. ; 23 cm ISBN 0-07-294298-3 CDU 658.8
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Item type Current location Call number Status Date due Barcode Item holds Course reserves
Monografia Biblioteca da UMinho no Campus de Azurém
BPG2 658.8 - S Available 349631

Licenciatura em Design de Produto Inovação e Qualidade 1º semestre

Mestrado Integrado em Engenharia Física Formação Empresarial e Empreendedorismo 1º semestre

Mestrado Integrado em Engenharia Eletrónica Industrial e Computadores Formação Empresarial 1º semestre

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Enhanced descriptions from Syndetics:

"Strategic Management of Technological Innovation is a brief textbook that synthesizes the major research and managerial best practices in this field. As an instructor and active researcher in technology and innovation, Melissa Schilling has developed a text that meets the needs of a course focusing on both technology strategy and new product development."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Table of contents provided by Syndetics

  • Chapter 1 Introduction Part I: Industry Dynamics of Technological Innovation
  • Chapter 2 Sources of Innovation
  • Chapter 3 Types and Patterns of Innovation
  • Chapter 4 Standards Battles and Design Dominance
  • Chapter 5 Timing of Entry
  • Part II Formulating Technological Innovation Strategy
  • Chapter 6 Defining the Organization's Strategic Direction
  • Chapter 7 Choosing Innovation Projects
  • Chapter 8 Collaboration Strategies
  • Chapter 9 Protecting Innovation
  • Part III Implementing Technological Innovation Strategy
  • Chapter 10 Organizing for Innovation
  • Chapter 11 Managing the New Product Development Process
  • Chapter 12 Managing New Product Development Teams
  • Chapter 13 Crafting a Deployment Strategy

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