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Strategy - process, content, context : an international perspective / Bob de Wit, Ron Meyer

Main Author Wit, Bob de Coauthor Meyer, Ron Country Reino Unido. Edition 3rd ed Publication London : Thomson, cop. 2004 Description XXIV, 957 p. : il. gráficos ; 27 cm ISBN 1-86152-964-3 CDU 658.0
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Holdings
Item type Current location Call number Status Date due Barcode Item holds Course reserves
Monografia Biblioteca da UMinho no Campus de Azurém
BPG2 658.0 - W Available 346204

Mestrado em Engenharia Industrial Gestão Estratégica e Organizacional 2º semestre

Mestrado em Gestão de Projetos de Engenharia Gestão Estratégica e Organizacional 1º semestre

Total holds: 0

Enhanced descriptions from Syndetics:

Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors' own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer's Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.

Table of contents provided by Syndetics

  • 1 Introduction
  • 2 Strategic Thinking
  • 3 Strategy Formation
  • 4 Strategic Change
  • 5 Business Level Strategy
  • 6 Corporate Level Strategy
  • 7 Network Level Strategy
  • 8 The Industry Context
  • 9 The Organizational Context
  • 10 The International Context
  • 11 The Organizational Purpose

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