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Exploring corporate strategy / Gerry Johnson, Kevan Scholes

Main Author Johnson, Gerry Coauthor Scholes, Kevan Country Reino Unido. Edition 6th ed Publication Harlow : Prentice Hall, cop. 2002 Description XXXVII, 607 p. ; 25 cm ISBN 0-273-65117-X CDU 658.01
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Item type Current location Call number Status Date due Barcode Item holds Course reserves
Monografia Biblioteca Geral da Universidade do Minho
BGUM 658.01 - J Available 312383

Mestrado em Engenharia Industrial Gestão Estratégica e Organizacional 2º semestre

Mestrado em Gestão de Projetos de Engenharia Gestão Estratégica e Organizacional 1º semestre

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Enhanced descriptions from Syndetics:

Exploring Corporate Strategy is Europe s leading strategy textbook with sales of over 500,000 copies worldwide. This new edition builds on the established strengths of previous editions, whilst substantially updating and re-orientating material to meet the needs of contemporary students and lecturers. Classic features *Combines analytic and process views of strategy. *Heavily informed by research in the field. *Links theory and practice through over 80 one-page illustrations and 11 chapter end case examples. *Many globally known organisations (e.g. AOL/Time Warner, Honda, Virgin, Madonna, British Airways, BBC). *Cases and examples from many different sectors and geographical locations including UK, US, Scandinavia, Ireland, Australia, New Zealand, South Africa, Holland, Croatia. *Impressive additional support for tutors and students including: teacher s manual (course design, work assignment de-briefs, case study teaching notes), CD of text Exhibits, companion website (including updates, links and multiple choice questions), videos and the Exploring Strategic Management series of books on: techniques, strategic change, finance and public sector strategy. New features: *Throughout t

Table of contents provided by Syndetics

  • Part I Introduction
  • 1 Corporate Strategy: An Introduction
  • 2 Understanding Strategy Development
  • Part II The Strategic Position
  • 3 The Environment
  • 4 Strategic Capability
  • 5 Expectations and Purposes Commentary on
  • Part II "" Coping with Complexity: the business idea
  • Part III Strategic Choices
  • 6 Corporate Strategy
  • 7 Business-level Strategy
  • 8 Directions and Methods of Development Commentary on
  • Part III "" Strategy Selection
  • Part IV S

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