Biblioteca da Universidade do Minho

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Propaganda e promoção : aspectos complementares da comunicação integrada de marketing / Terence A. Shimp; trad. Luciana de Oliveira da Rocha

Main Author Shimp, Terence A. Secondary Author Rocha, Luciana de Oliveira da
Farias, Salomão Alencar de Country Brasil. Edition 5ª ed. / consultoria, supervisão e revisão técnica Salomão Alencar de Farias Publication Porto Alegre : Bookman, 2002 Description 539 p. : il. ; 29 cm ISBN 85-363-0004-3 CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Monografia Biblioteca Geral da Universidade do Minho
BGUM 658.8 - S Available 305823
Total holds: 0

Enhanced descriptions from Syndetics:

Tít. orig.: Advertising and promotion : supplemental aspects of integrated marketing communications

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