Market segmentation : conceptual and methodological foundations / Michel Wedel, Wagner A. Kamakura
Main Author
Wedel, Michel
Coauthor
Kamakura, Wagner Antonio
Country
Estados Unidos.
Edition
2nd ed
Publication
Boston : Kluwer Academic Publishers, cop. 2000
Description
XXII, 382 p. ;
24 cm
Series
International series in quantitative marketing)
ISBN
0-7923-8635-3
CDU
658.8
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