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Market segmentation : conceptual and methodological foundations / Michel Wedel, Wagner A. Kamakura

Main Author Wedel, Michel Coauthor Kamakura, Wagner Antonio Country Estados Unidos. Edition 2nd ed Publication Boston : Kluwer Academic Publishers, cop. 2000 Description XXII, 382 p. ; 24 cm Series International series in quantitative marketing) ISBN 0-7923-8635-3 CDU 658.8
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Item type Current location Call number Status Date due Barcode Item holds
Monografia Biblioteca Geral da Universidade do Minho
BGUM 658.8 - W Available 287435
Total holds: 0

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