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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer

Main Author Bearden, William O., 1945- Coauthor Netemeyer, Richard G., 1956- Country Estados Unidos. Edition 2nd ed Publication Thousand Oaks : Sage Publications, cop. 1999 Description XIV, 537 p. ; 29 cm ISBN 0-7619-1000-X CDU 658.82

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Holdings
Item type	Current location	Call number	Status	Date due	Barcode	Item holds	Course reserves
Monografia	Biblioteca Geral da Universidade do Minho	BGUM 658.82 - B	Available		287202
Monografia	Biblioteca Geral da Universidade do Minho	BGUM 658.82 - B	Available		301700		Licenciatura em Marketing Psicologia do Consumidor 1º semestre