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Social semiotics / Robert Hodge, Gunther Kress

Main Author Hodge, Robert Coauthor Kress, Gunther R., 1940- Country Reino Unido. Publication Cambridge : Polity Press, cop. 1988 Description X, 285 p. : il. ; 23 cm ISBN 0-7456-0373-4
0-7456-0253-3
CDU 801 316.6
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Monografia Biblioteca de Ciências da Educação
BCE 801 - H Available 100379
Monografia Biblioteca Geral da Universidade do Minho
BGUM 801 - H Available 139315
Monografia Biblioteca Geral da Universidade do Minho
BGUM 801 - H Available 49886
Total holds: 0

Enhanced descriptions from Syndetics:

Social Semiotics is a major new textbook in communication and cultural studies. It offers a comprehensive and original approach to the study of the ways in which meaning is constituted in social life.

Hodge and Kress begin from the assumption that signs and messages - the subject matter of semiotics - must always be situated within the context of social relations and processes. They then show what is involved in analysing different kinds of messages, from literary texts, TV programmes and billboards to social interactions in the family and the school. While presenting a judicious assessment of different perspectives, Hodge and Kress also develop their own distinctive and highly fruitful approach, demonstrating how semiotics can be integrated with the social analysis of power and ideology, space and time, and gender and class.

Social Semiotics is richly illustrated with examples and written in a clear style which does not presuppose prior knowledge of the field. It will become a key textbook for courses in communications, media and cultural studies and will be of general interest to students of sociology, literature and linguistics.

Table of contents provided by Syndetics

  • Preface
  • 1 Social Semiotics
  • 2 The Founding Fathers Revisited
  • 3 Context as Meaning:.The Semiosic Dimension
  • 4 Styles as Ideology
  • 5 Social Definitions of the Real
  • 6 Transformation and Times
  • 7 Transformation of Love and Power:.The Social Meaning of Narrative
  • 8 Entering Semiosis:.Training Subjects for Culture
  • Appendix
  • Bibliography
  • References
  • satisfactoralty

Reviews provided by Syndetics

CHOICE Review

Semiotics is the analysis of how meaning systems operate. Work in this area thus far has concerned itself primarily with theoretical problems largely as they relate to language. The authors attempt to bring a broader perspective by considering a multiplicity of other forms--visual, aural, behavioral--within the context of the social system. Their argument for this is compelling since language is not the only way in which meaning is communicated. They also provide those unfamiliar with semotics a background in "the founding fathers." Since they are Australian, their discussion of specifics is made in terms of examples that may be unfamiliar to the American reader. This, however, could serve as a stimulus to interested readers to search for examples within their social experience to validate the authors' generalizations. The discussion, though at times a trifle jargonesque, is clearly presented and amply illustrated with specific examples including photographs, charts, and models. Among the topics discussed in detail are context as meaning, styles as ideology, and the social meaning of narrative. Annotated bibliography; skimpy but useful index. R. C. O'Hara University of South Florida

Author notes provided by Syndetics

Robert Hodge and Gunther Kress are the authors of Social Semiotics, published by Wiley.

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