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Advanced reporting : discovering patterns in news events / Donald L. Shaw, Maxwell McCombs, Gerry Keir

Main Author Shaw, Donald L. Coauthor McCombs, Maxwell E.
Keir, Gerry
Country Estados Unidos. Edition 2nd ed. Publication Prospect Heights : Waveland Press, cop. 1997 Description XIV, 361 p. : il. ; 23 cm ISBN 0-88133-912-1 CDU 659.3 316.77
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Monografia Biblioteca Geral da Universidade do Minho
BGUMD 115068 Available 270625
Total holds: 0

Enhanced descriptions from Syndetics:

The volume represents a comprehensive survey of the skills needed to select, gather, organize, and present information to audiences in today’s competitive mass media market. The authors assert that news media do not necessarily know the solutions to the many problems challenging our complex and dynamic social system, but the news media have the power and ability to set the agenda, to shift the spotlight of attention from one topic to another.

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