Biblioteca da Universidade do Minho

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Princípios de marketing / Philip Kotler, Gary Armstrong; trad. Vera Whately; rev. técnica Roberto Meireles Pinheiro

Main Author Kotler, Philip, 1931- Coauthor Armstrong, Gary Secondary Author Whately, Vera
Pinheiro, Roberto Meireles Country Brasil. Edition 7ª ed Publication Rio de Janeiro : Livros Técnicos e Científicos, cop. 1999 Description XVII, 527 p. : il. ; 28 cm ISBN 85-216-1169-2 CDU 658.8
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Item type Current location Call number Status Date due Barcode Item holds
Monografia Biblioteca Geral da Universidade do Minho
BGUM 658.8 - K Available 260953
Total holds: 0

Enhanced descriptions from Syndetics:

Tít. orig.: Principles of marketing

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