Global marketing management / Masaaki Kotable, Kristiaan Helsen
Main AuthorKotabe, MasaakiCoauthorHelsen, KristiaanCountryEstados Unidos.PublicationNew York : John Wiley & Sons, cop. 1998DescriptionXXII, 712 p., [6] f. est. color. :
il. ;
26 cmISBN0-471-59288-9 CDU658.8
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