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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty

Main Author Burnett, John Coauthor Moriarty, Sandra Ernst Country Estados Unidos. Publication Upper Saddle River : Prentice-Hall, cop. 1998 Description 666 p., pag. var. : il. ; 27 cm ISBN 0-13-269085-3 CDU 658.82

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Item type	Current location	Call number	Status	Date due	Barcode	Item holds	Course reserves
Monografia	Biblioteca Geral da Universidade do Minho	BGUM 658.82 - B	Available		236093		Licenciatura em Ciências da Comunicação Atelier de Comunicação Estratégica II 1º semestre