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Kinderculture : the corporate construction of childhood / ed. Shirley R. Steinberg, Joe L. Kincheloe

Secondary Author Steinberg, Shirley R., 1952-
Kincheloe, Joe L.
Country Estados Unidos. Publication Boulder : Westview Press, 1997 Description X, 270 p. ; 23 cm Series The edge critical studies in educational theory) ISBN 0-8133-2310-X CDU 373.2 159.922.7 37.013
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Item type Current location Call number Status Date due Barcode Item holds
Monografia Biblioteca Geral da Universidade do Minho
BGUMD 135277 Available 208315
Total holds: 0

Enhanced descriptions from Syndetics:

For corporate America, children--and their parents' money--are one of the most targeted groups in our consumer society. There are TV shows, movies, video games, toys, books, and restaurants that are specifically directed at children--all of which has produced a "kinderculture" run by marketing and advertising executives. Through a series of entertaining and insightful essays, Kinderculture: The Corporate Construction of Childhood explores some of the icons that shape the values and consciousness of children, from Beavis and Butt-Head to Barney, from Disney movies to Nintendo.Contributors drawn from the fields of education, sociology, and popular culture analyze the profound effects and the pervasive influence of these corporate productions in a style parents, educators, and general readers will welcome. Arguing that the experience of childhood has been, with or without our consent, reshaped into something that is prefabricated, Shirley Steinberg and Joe Kincheloe bring home to readers the impact our "marketing blitz" culture has on our children--and on our beliefs about childhood.

Table of contents provided by Syndetics

  • Introduction No More Secrets--Kinderculture Information Saturation, and The Postmodern Childhood (p. 1)
  • References (p. 28)
  • Home Alone and ""Bad to The Bone"": the Advent of APostmodern Childhood (p. 31)
  • References (p. 51)
  • 2 Are Disney Movies Good For Your Kids? (p. 53)
  • 3 From Sesame Street To Barney and Friends Television as Teacher (p. 69)
  • Conclusion (p. 79)
  • 4 Beavis and Butt-Head: No Futureb For Postmodern Youth (p. 85)
  • Conclusion (p. 98)
  • References (p. 99)
  • 5 Video Games and The Emergence of Interactive Media for Children (p. 103)
  • Notes (p. 112)
  • 6 mighty Morphin Power Rangers The Aesthetics Of Phallo-Militaristic Justice (p. 115)
  • 7 ""Mom, It's Not Real!""Children Constructing Childhood Through Reading Horror Fiction (p. 129)
  • Conclusion (p. 149)
  • 8 Reading Children's Magazines Kinderculture And Popular Culture (p. 153)
  • Notes (p. 163)
  • 9 Professional Wrestling and Youth Culture: Teasing, Taunting, And The Containment of Civility (p. 165)
  • Conclusion (p. 177)
  • Dealingfrom the Bottom Of The Deck: the Business Of Trading Cards, Past to Present (p. 181)
  • The Bitch Who Has Everything (p. 207)
  • 12 Multiculturalism and The American Dream (p. 219)
  • Notes (p. 226)
  • 13 Anything You Want Women and Children In Popular Culture (p. 227)
  • References (p. 246)
  • Mcdonald's, Power, And Children: Ronald Mcdonald(aka Ray Kroc)Does It All for You (p. 249)
  • References (p. 266)
  • About the Book and Editors (p. 267)
  • About the Contributors (p. 269)

Reviews provided by Syndetics


This third edition (1st ed., CH, Oct'97, 35-1030) of the book includes some articles from the original, such as those about McDonald's and Home Alone, with the articles on Disney and Barbie updated. The other articles in the original edition have been replaced with articles on more contemporary topics. An essay on teens and vampires supplants one on reading Goosebump books. Hip-hop, Miley Cyrus, the Hot Topic store, the performance of masculinity, cyberspace, and athletes as commodities are the other newer subjects. The basic ideas remain the same. Corporate America is educating children to be consumers, and education has to change to enable children and parents to deal with the resulting changes, not only from marketing but also from alterations of family and the increase in technology that empowers children. Popular culture convinces people that individuals rather than systems are responsible for the challenges confronting society. The essays blend the theoretical with specific examples, and the emphasis is on the need for revisions in practice and theory to deal with new realities. As with most collections, some essays will seem more relevant than others to particular readers, which should lead to lively discussions. Summing Up: Recommended. General readers and lower-division undergraduate students. S. Sugarman emerita, Bennington College,Vermont State Colleges

Author notes provided by Syndetics

Shirley R. Steinberg Joe L. Kincheloe is professor of urban education at the CUNY Graduate Center and Brooklyn College. He is the author of more than 30 books and hundreds of articles. His most recent works include Critical Pedagogy: A Primer, and The Sign of the Burger: McDonald's and the Culture of Power. Kincheloe and Shirley Steinberg have recently finished 19 Urban Questions: Teaching in the City.

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