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Competitive advantage : creating and sustaining superior performance / Michael E. Porter

Main Author Porter, Michael E., 1947- Country Estados Unidos. Publication New York : The Free Press, cop. 1985 Description XVIII, 557 p. : il. ; 24 cm ISBN 0-02-925090-0 CDU 338.45 339.137.2
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Holdings
Item type Current location Call number Status Date due Barcode Item holds Course reserves
Monografia Biblioteca Geral da Universidade do Minho
BGUM 338.45 - P Available 100336
Monografia Biblioteca da UMinho no Campus de Azurém
BPG 338.45 - P Available 108461

Mestrado em Sistemas de Informação Estratégia e Competitividade 1º semestre

Monografia Biblioteca Geral da Universidade do Minho
BGUMD 23714 Available 36576
Monografia Biblioteca da UMinho no Campus de Azurém
BPG 338.45 - P Available 89911
Total holds: 0

Enhanced descriptions from Syndetics:

Competitive Advantage introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.

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