Product plus : produto + serviço =vantagen competitiva / Cristopher Lovelock; trad. Maria Lúcia G. L. Rosa; rev. Ernani Beyrodt
Main Author
Lovelock, Christopher H.
Secondary Author
Rosa, Maria Lúcia G. L.
Beyrodt, Ernani
Country
Brasil.
Publication
São Paulo : Makron Books, 1995
Description
XXV, 476 p. :
il. ;
24 cm
ISBN
85-346-0362-6
CDU
658.0
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