Brand equity & advertising : advertising's role in building strong brands / ed. David A. Aaker, Alexander L. Biel
Secondary AuthorAaker, David A. Biel, Alexander L.CountryEstados Unidos.PublicationHillsdale, N.J. : Lawrence Erlbaum Associates, 1993DescriptionX, 380 p. :
il. ;
23 cmISBN0-8058-1284-9 CDU659.127.6347.77
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