The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden
Main Author
Nagle, Thomas T., 1951-
Coauthor
Holden, Reed K.
Country
Estados Unidos.
Edition
2nd ed
Publication
Englewood Cliffs, N.L. : Ptrentice Hall, cop. 1995
Description
XIV, 409 p. :
il. ;
23 cm
ISBN
0-13-669060-2
CDU
658.8
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