Segmenting the mature market : identifying, targeting and reaching America's diverse, booming senior markets : based on the 50+ studies / Carol M. Morgan, Doran J. Levy
Main Author Morgan, Carol M. Coauthor Levy, Doran J. Country Estados Unidos. Publication Chicago, Il. : Probus Publishing Company, cop. 1993 Description XVII, 363 p. : il. gráficos ; 24 cm ISBN 1-55738-448-7 CDU 658.8| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Monografia | Biblioteca Geral da Universidade do Minho | BGUM 658.8 - M | Available | 160735 |
Total holds: 0
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