Biblioteca da Universidade do Minho

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Dillon,, William R. Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle

Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle . - Homewood : Irwin, cop. 1993 . - XVIII, 556 p. : il. gráficos 26 cm . - (The Irwin series in marketing)
0-256-08112-3 (Encadernado)

658.8