Kinnear,, Thomas C.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor
. - 3rd ed
. - New York : McGraw-Hill, 1988
. - XVIII, 718 p. : il. 22 cm
. - (Marketing series)
0-07-100532-3 Brochado
658.82