Kinnear,, Thomas C. Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor . - 3rd ed . - New York : McGraw-Hill, 1988 . - XVIII, 718 p. : il. 22 cm . - (Marketing series)
0-07-100532-3 Brochado

658.82