Biblioteca da Universidade do Minho

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Churchill Junior,, Gilbert A. Marketing research : methodological foundations / Gilbert A. Churchill, Jr.

Marketing research : methodological foundations / Gilbert A. Churchill, Jr. . - 5th ed . - Fort Worth : The Dryden Press, cop. 1991 . - XXXII, 1070 p. : il. gráficos 23 cm
0-03-031472-0 (Brochado)

658.8