Kotler,, Philip,, 1931- Marketing management : analysis, planning, implementation, and control / Philip Kotler

Marketing management : analysis, planning, implementation, and control / Philip Kotler . - 7th ed . - Englewood Cliffs : Prentice-Hall, cop. 1991 . - XXVI, 756 p. : il. 28 cm . - (The Prentice-Hall series in marketing)
0-13-563479-2 Brochado

658.8