Biblioteca da Universidade do Minho

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Gentsch,, Peter AI in marketing, sales and service : how marketers without a data science degree can use AI, big data and bots / / by Peter Gentsch

AI in marketing, sales and service : how marketers without a data science degree can use AI, big data and bots / / by Peter Gentsch . - Cham : Springer International Publishing, 2019 . - XVII, 271 p. : il. 24 cm
978-3-030-07904-8 Brochado

658.8:681.3
681.3:658.8
007.52