Biblioteca da Universidade do Minho

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Kotler,, Philip,, 1931- Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen

Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen . - 3rd ed . - Englewood Cliffs, N.J. : Prentice-Hall, cop. 1987 . - XVI, 670 p. : il. 24 cm
0-13-851205-1 (Encadernado)

658.82