Global business value innovations [Documento eletrónico] : building innovation capabilities for business strategies / ed. Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds

Global business value innovations [Documento eletrónico] : building innovation capabilities for business strategies / ed. Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds . - Cham : Springer International Publishing, cop. 2018 . - (International Marketing and Management Research)
978-3-319-77928-7 Versão impressa978-3-319-77929-4 Versão eletrónica