Biblioteca da Universidade do Minho

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Malhotra,, Naresh K. Marketing research : an applied approach / Naresh K. Malhotra, Daniel Nunan, David F. Birks

Marketing research : an applied approach / Naresh K. Malhotra, Daniel Nunan, David F. Birks . - 5th ed . - Harlow : Pearson, 2012 . - XVI, 957 p. : il. 27 cm
978-1-292-10312-9 Brochado

658.8