Biblioteca da Universidade do Minho

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Maringe,, Felix Marketing higher education : theory and practice / Felix Maringe and Paul Gibbs

Marketing higher education : theory and practice / Felix Maringe and Paul Gibbs . - Berkshire : Open University Press, 2009 . - XIV, 195 p. 23 cm
0-335-22032-0 Brochado978-0-335-22032-8

378.4:658.8
658.8:378.4