Lovelock,, Christopher H. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz . - 6th ed . - Upper Saddle River, NJ : Pearson - Prentice Hall, cop. 2007 . - XX, 648 p. : il. 29 cm
0-13-187552-3 Encadernado

658.8