Lovelock,, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz
. - 6th ed
. - Upper Saddle River, NJ : Pearson - Prentice Hall, cop. 2007
. - XX, 648 p. : il. 29 cm
0-13-187552-3 Encadernado
658.8