Cooper,, Donald R. Marketing research / Donald R. Cooper, Pamela S. Schindler

Marketing research / Donald R. Cooper, Pamela S. Schindler . - Boston : McGraw-Hill Irwin, cop. 2006 . - XIX, [6], 790 p. : il., color. 29 cm . - (The McGraw-Hill Irwin series in marketing)
0-07-283786-1 (DVD-ROM)0-07-283786-1 Encadernado

658.8