Cooper,, Donald R.
Marketing research / Donald R. Cooper, Pamela S. Schindler
Marketing research / Donald R. Cooper, Pamela S. Schindler
. - Boston : McGraw-Hill Irwin, cop. 2006
. - XIX, [6], 790 p. : il., color. 29 cm
. - (The McGraw-Hill Irwin series in marketing)
0-07-283786-1 (DVD-ROM)0-07-283786-1 Encadernado
658.8