Biblioteca da Universidade do Minho

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Rust,, Roland T. Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas

Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas . - Upper Saddle River : Pearson, cop. 2005 . - XXII, 552 p. : il. 24 cm
0-13-141929-3 Brochado

658.818