Nagle,, Thomas T.,, 1951- The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden

The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden . - 3rd ed . - Upper Sadle River, NJ : Prentice-Hall, cop. 2002 . - XXI, 398 p. : il. 24 cm
0-13-026248-X Encadernado

658.8