Randall,, Geoffrey
Branding : a practical guide to planning your strategy / Geoffrey Randall
Branding : a practical guide to planning your strategy / Geoffrey Randall
. - 2nd ed
. - London : Kogan Page, 2001
. - VII, 184 p. 24 cm
. - (Marketing in action series)
0-7494-3281-0 Brochado
658.8