Biblioteca da Universidade do Minho

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What works in fashion advertising : interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers / Peggy Fincher Winters...[et al.]

What works in fashion advertising : interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers / Peggy Fincher Winters...[et al.] . - New York : Retail Reporting Corporation, cop. 1996 . - 158 p. : il. 31 cm
0-934590-86-9 Encadernado

687:659.1
659.1:687