Jeannet,, Jean-Pierre Global marekting strategies / Jean-Pierre Jeannet, H. David Hennessey

Global marekting strategies / Jean-Pierre Jeannet, H. David Hennessey . - 4th ed . - Boston : Houghton Mifflin Company, cop. 1998 . - XXI, 918 p. : il. 24 cm
0-395-87162-X (Encadernado)

658.8