Jeannet,, Jean-Pierre
Global marekting strategies / Jean-Pierre Jeannet, H. David Hennessey
Global marekting strategies / Jean-Pierre Jeannet, H. David Hennessey
. - 4th ed
. - Boston : Houghton Mifflin Company, cop. 1998
. - XXI, 918 p. : il. 24 cm
0-395-87162-X (Encadernado)
658.8