Johansson,, Johny K Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson

Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson . - Chicago : Irwin, cop. 1997 . - XX, 716 p., [6] f. est. color. : il. 24 cm
0-256-16051-1 (Encadernado)

658.8