Hawkins,, Del I. Essentials of marketing research / Del I. Hawkins, Donald S. Tull

Essentials of marketing research / Del I. Hawkins, Donald S. Tull . - New York : MacMillan, cop. 1994 . - XIII, 558, 18 p. : il. 26 cm
0-02-351831-6 (Encadernado)

658.8