Pearce II,, John A.
Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr
Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr
. - 5th ed
. - Burr Ridge : Irwin, cop. 1994
. - XXIII, 418 p. : il. 23 cm
0-256-12634-8 (Brochado)
658.15